Fair question. You have lots of choices for marketing your practice and the good news is that Fanbank is excellent value for the money. First, it's an all-in-one solution that you or your marketing partner or agent can use to help grow your practice. Second, the monthly fee is less than $99 per month which is great value for the things you get in return. You can find the list of benefits in the Fanbank Community so I'd recommend you register there to be kept in the loop on Fanbank news, product developments, and best practices on how to promote and grow business.